A Holiday House: Limited Edition "Smakata"

Smakata, a beloved brand of nuts, dried fruits, and healthy sweets, is celebrating the New Year with a refreshed look. The first ambassador of the new style is the limited edition "New Year's Delight" dragee. These delicious hazelnuts and almonds are coated in dark and white chocolate.



We wanted the packaging to tell a festive story, creating a design that would stand alone as a New Year's gift and strengthen the emotional connection with the brand during the holidays.

We imagine an entire magical town, where each box is a cozy, elegant New Year's house illuminated with gold foil and its own resident. This resident is the brand's new mascot, Smakki the bunny, a symbol of warmth and the anticipation of a miracle. Through a transparent "window," guests can peer inside and discover the main treasure — selected hazelnuts or almonds coated in exquisite chocolate.



The red and green packaging not only helps you quickly find your favorite flavor but also adds a classic New Year's touch.



The packaging fits seamlessly into holiday displays, becoming a standalone New Year's souvenir. The limited edition status fuels interest and emphasizes exclusivity.

The packaging successfully introduced the brand's new visual identity, paving the way for the launch of the main product line.



Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yuliya Kostyukevich — Designer, Illustrator

Ekaterina Gordeeva — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director