ATLANT-M Sukharevo: original New Year giftset for motorists

Objective: to create anoriginal and applied Christmas gift set for motorists (clients andfriends of auto center) who would like to keepand use for a long time.

Solution: at the heart of thecreative idea gift set was a national driving tradition to handle atdifficult moments in the instructions, maps, advice of friendsto get out of difficult situations on the road.

So was created a calendar, consisting 12 instructions of behavior for real motorists. As well as was created a packing biscuits «FORTUNE COOKIES» withthe predictions - the wishes for a driver in 2012.