BonGenie: Packaging as a Guide to a New Year's Fairytale

The BonGenie sweets brand continues to delight with its premium seasonal collections, and the time has come to update its previous New Year's design, which has served successfully for three years.


The inspiration was Lewis Carroll's fantasy world, with its atmosphere of mysterious discovery and play. The design, executed in an elegant, bookish style, literally brings the fairytale to life: the customer becomes an observer, peering into the moment when the elf's hands carefully arrange the candies, preparing a New Year's surprise. This gentle involvement in the narrative creates a special atmosphere of anticipation, and the packaging itself becomes a coveted object.


The new collection is more than just sweets. It is a complete holiday story of exquisite sweets in several formats. A well-thought-out line — from a small complimentary gift for a loved one to a larger format — allows BonGenie to be the perfect gift for any New Year's scenario, delivering not only flavor but also that magical surprise that makes the New Year's holidays so special.






Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yuliya Kostyukevich — Designer, Illustrator

Ekaterina Gordeeva — Designer
 
Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager