Booklets for Novaya Borovaya residential area

Residential area Novaya Borovaya is being built right before the very eyes. According to the developer’s plan, 12 independent quarters will appear on the district’s territory by 2025. AVC has developed a flexible system for a booklet series of the area under construction.

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The basis of the design concept was the idea of ​​the constructor. The booklet is divided into three separate blocks: about the district, about the quarter, about the house. As new quarters and houses are built, blocks are reconstructed and updated with new information.

Tactile pleasant wooden cover refers to the warm sensations of the home. Maps, visualizations, facts inside each block reveal in details the functionality available to future residents of the new urban space.

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About project
Client

A-100

Services

Copywriting. Corporate identity. Printed products design.

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