Comprehensive rebranding of the jewelry company Slavia

Slavia is a large, rapidly developing Belarusian company that sells jewelry in our country. Brand is known for a wide selection of jewelry, discount programs, and affordable prices.

The starting point for the visual upgrade was the desire to transform a purchase of jewelry into an easy and enjoyable moment of life (in emotional and rational point of view). The usage of the ethno motives and the Belarusian language refreshed perception of the company.

During the project, the Agency developed: positioning, visual identity and new brand communication style, interior design, brand book and marketing materials.