Design of the Skippy Light sub-line

Skippy Light is a sub-line of Skippy baby nappies with improved absorbency and moisture retention. Thanks to the presence of superabsorbent in the composition, Skippy Light nappies become a reliable assistant for caring parents.

The Skippy brand portfolio includes three sub-lines - Skippy Simple, Dr.Skipp and Skippy Light. Our task was to rethink the packaging design of the Skippy Light range so that it would be a logical continuation of the Skippy Simple range, with all the attributes of the children's range, while at the same time identifying the main functional differences and giving the packaging a modern, attractive look.

We used the existing colour scheme of the packaging to maintain the continuity of the design, but added brightness and emotionality.

There is a new storyline with the brand character. Now the cute kangaroo is flying on a balloon, which gives the packaging a light and memorable look. The same story is repeated inside on the nappies themselves.

Special branding emphasises the product benefits and makes Skippy Light packaging even more attractive and functional.   

Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager