Design of the «Supersila» sub-line

«Sochnyj perekus» is a sugar-free fruit dessert for preschool and school-age children made
of 100% natural ingredients.


AVC has developed packaging design for the new functional sub-line of the brand – «Supersila». The line is presented in fruit and berry flavours – peach-mango and blueberry-raspberry.


Deep green colour was chosen for the background of the packaging, on which juicy fruits and berries stand out in contrast. The friendly brand character Kus is depicted in a superhero image, which helps the consumer to distinguish the sub-line from other brand products.



To emphasise the benefits of the sub-line, all communications are thoughtfully designed on the packaging. Two types of branding are used — functional and emotional.


On the back panel, Kus visually demonstrates the beneficial effects of «Superpower».




Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager

Ekaterina Martinovich — Illustrator