Development of actual design strategy for pharmaceutical distributor

Grand Pharm, the market leader in pharmaceutical distribution in Uzbekistan, presents its new service platform Grand Pharm Platform. AVC developed a new logo and corporate identity elements for it.  

Grand Pharm Platform (GPP) is Uzbekistan's first online marketing platform providing a full range of services for effective cooperation between pharmacies and manufacturers across the country.

Task:
To develop an identity and new design strategy for the GPP brand in continuity with the parent brand Grand Pharm.

Solution:
The new logo maintains graphic and color continuity with the parent company while building new emotional and associative connections. Volumetric styling elements reflect modern trends and GPP's technological sophistication.











Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Veronika Nesteruk — Designer

Anna Meleshkina — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director