Dr.Skipp — disposable towels

Expanding the Dr.Skipp line, we developed a design for disposable towels that you immediately want to pick up. Instead of a standard medical look, we chose a gentle aesthetic that conveys softness and safety.
The result is a modern, visually appealing product that inspires trust and feels premium.


Our approach: clean composition, a soft color palette, and light, artistic graphics. This instantly communicates the product’s key benefits and positions it as a relevant choice for home, travel, and personal care.



Packaging that hits the target audience perfectly and makes the brand stand out on the shelf and in marketplaces thanks to its premium aesthetic.

Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yan Ignatovich — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager

Timofey Begun, Head of E-commerce at TDM Impex LLC:

“Developing the design for a new product is always an important and challenging process, as it determines how consumers will perceive the item and largely shapes the start of its sales. In this case, several interesting concepts were prepared, and we selected the one we liked the most. After refining the concept, we arrived at the final version of the product. The entire process went smoothly and successfully, resulting in a great design for the new product in our assortment.”