FRUDS. Design development for the sablinaise

FRUDS is an innovative smoothie without added sugar that is always at hand. The colourful mix of natural fruits belongs to the smart food category - an ideal snack on the road, in the office or after a workout. 

Another SKU - beauty - has recently been added to the line. A new colour has been chosen to differentiate the product, and a bright and appetizing fudzone filled with juicy fruits underlines the naturalness of the composition and makes the novelty stand out.






Previously 2 SKUs were designed - imuno and energy. 

Elegant black background, bright photo style of imuno and energy and professional beauty retouching, on the one hand, create a contrast emphasising the appetizing foodzone, and on the other hand, visibly highlight all flavours on the shelf. Colour differentiation within the range helps to easily find the right SKU, while icons emphasise the benefits of the products.


Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Elizaveta Marushko — Designer

Alexandra Atroshkina — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager