FUJO. For perfect laundry with delicate aroma

FUJO is a new generation laundry product that removes various stains and provides delicate care for fabrics. Get your home in order and your life will follow.

Being inspired by the Eastern cleanliness philosophy, we have developed a packaging design for laundry capsules and concentrated detergent powder.

Moreover, a comprehensive visual system was prepared for the launch of the new brand. The presentation of the new FUJO products took place at the "ChemiCos 2023" exhibition in Moscow.

Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Veronika Nesteruk — Designer

Anna Meleshkina — Designer

Alexandra Atroshkina — Designer

Alexey Litvinovich — Designer

Liza Marushko — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager