"Hatni": a new image of the true Belarusian kvass

"Hatni" — one of the first brands of the country, talking with the consumer in the Belarusian language. This kvass, created according to the original recipe from natural ingredients. In its communications, the brand shares the main values of Belarusians: family, home, friendship, traditions. The idea of the brand: "People's recipe for family happiness."

In 2017 Heineken Belarus extends the range with a new type of kvas — dark.

The agency's task is to refresh the design in such a way that it matches the long-term communication platform of the brand, and also offer a new composite and color label solution, taking into account the appearance of a new grade in the lineup.

The solution: we "turned" the paper scroll and visually enlarged the label space to highlight the logo block, to make it more expressive. Added familiar brand-characters and thanks to multi-design the consumer has the opportunity to choose his favorite character.