K8. Development of identity for a construction holding

K8. Development of identity for a construction holding

K8 - umbrella brand of the largest construction holding in the Kaliningrad region, created to unite a number of separate types of business that have long been leaders in their categories.

The creation of the K8 brand will intensify the development of the holding's ecosystem and strengthen the position of new business units that will develop in it.

The agency was tasked with developing an identity for the umbrella brand.

The logo is the main style-forming element, which in simple forms conveys the understanding of the holding's business, the mobility of processes, the interconnection of all elements that create a high-quality modern product and service. It’s based on the principle of the golden ratio.

The large figure-eight, the shape of which itself is infinitely complex and geometrically perfect, visually rhymes with the plasticity of the letter "K". Additional style-forming elements add depth and personality to the style.

Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Veronika Nesteruk — Designer

Anna Meleshkina — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager

Konstantin Oleinik — Creative strategist