KALEKCYYA MAJSTRA TROPICAL MILKSHAKE LAGER

Premium brand of beer KALEKCYYA MAJSTRA — your guide to the world of accessible and understandable craft. For those who are looking for more than just beer, but a taste adventure, appreciate the creative approach and endless variety. Expertise and the ability to surprise - in the DNA of the brand.

This summer, KALEKCYYA MAJSTRA has been updated with a new variety —TROPICAL MILKSHAKE LAGER. It is a light and tasty lager in the style of fruit milkshake. The beer has a characteristic malty taste with pleasant fruity notes, complemented by soft, silky creamy accents due to the addition of lactose. The product contains natural mango juice and maracuja.

Our agency was tasked with developing the label design, visualize the unique taste of a new variety, while integrating organically into the brand’s lineup. 


Solution: A dynamic metaphor — on Mystra’s brand hat we see a beer swirl of juicy tropical fruits and hops. Palette — bright fruits and delicate pastel tones, as a reference to the tenderness of lactose.


Result: An expressive label where every detail works to reveal the taste profile. The label does not simply inform about the product, but creates a desire to try, maintaining the integrity of the KALEKCYYA MAJSTRA range.
 
It was also developed a key visual, which resulted exactly as needed: succulent, bright, atmospheric.



Light, tasty lager, in the style of fruity milkshake ripened!


Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yuliya Kostyukevich — Designer, Illustrator

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director