Lidskae Beer. Adding sparks to winter traditions

Every year "Lidskae Beer" pleases consumers with a limited series of winter products. This time AVC had the task to develop the design of updated winter beer and kvass.

Result:

Everyone has his own traditions of preparing for the winter holidays, which make the anticipation especially pleasant and fill the pre-holiday days with magic and fairy tale. When we think about winter, we usually imagine a cold snowy night, when we want to wrap up in a big warm blanket, surround ourselves with a group of friends and listen to interesting stories under the falling snow. Exactly for such situations we created a new design, emphasizing the feeling of warmth and coziness in the appearance.

In addition to the well-known reindeer and Lida castle, which continues to emphasize the origin of drinks from the glorious city of Lida, the bottles feature attributes of new flavors: cinnamon, cloves, orange on the beer label and baked apple on the kvass. The calm blue color of the labels with traditional winter elements - Christmas trees and snow - immerses us in the atmosphere of the approaching holidays.


















Behance

Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Ekaterina Martinovich — Illustrator

Veronika Nesteruk — Designer

Anna Meleshkina — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager