LUWO: Development of an education platform identity

LUWO is an educational platform for private schools focused on computer science from grade 1 to grade 8. It helps educational institutions take teaching to a new level, adapting children to the rapidly changing world of technology and artificial intelligence.

The agency faced a complex task: to develop a branded identity, a gidbuk, and a landging concept for the platform.



At the core of the visual concept is the kaomoji culture - a digital language of text symbols that originated in an Internet environment and has become part of adolescent culture. 



LUWO is becoming an organic continuation of the Dizhitalo communication routine for students. Brand speaks to teenagers in the same language, conveying relevant emotions through symbolic code. This approach opens up a wide range of possibilities for customization, integration into web interfaces, creation of unique sticky cards and user-management of the student’s personal study.





The LUWO illustration style is based on the aesthetics of graphics, created exclusively from text characters (letters, numbers, punctuation and parentheses).
This is a direct visualization of the "beyond_coding" slogan: we don’t just write code, we create art from it by turning dry symbols into living images.





The project is developed in partnership with advertising agency "Voskhod". 

Project team:

Ilya Pushkar — Art director

Ekaterina Gordeeva — Designer

Yuliya Kostyukevich — Designer

Olga Oleinik — Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager