Maryino. Expanding product portfolio

Maryino brand has significantly expanded its product range recently. Not only new flavors of usual brand dumplings and chebureks appeared, but also a separate position - frozen berries.

Agency's tasks

Rethink the architecture of the Maryino brand portfolio and propose a design strategy for the new products, while maintaining the already established and recognizable structure of layouts.

Solution:

The agency developed the design for 4 new lines:

- oriental-style dumplings and chebureks,

- spicy dumplings and chebureks,

- French style and Italian style chebureks

- frozen berries.

The collection of French - and Italian-style products references proven European recipes.

The frozen berry line is inspired by the idea of proper nutrition and caring for the immune system. The "shock freezing" label informs about the way the product is prepared.

The design of the spicy line is designed to please with a rich combination of spicy spice and original flavor.

Read more about the oriental line in the next case.












Project team:
Ilya Pushkar — Art director
Irina Shebeko — Designer
Olga Oleinik — Managing partner, Creative director
Natalya Elinskaya — Account director
Anna Vasiukovich — Account manager