«Milky Bee». New Belarusian brand of traditional whole milk products
Open Joint Stock Company «Molochnye Gorki» is expanding its portfolio with one more dairy brand.
Objective: to develop a name, brand character, logo and design concept that will help to form a positive image of the trademark, highlight it on the shelf rich in competitors.
Solution: A playful, fresh and positive image quickly builds an emotional connection with the audience. The name refers to the category of dairy products, as well as summer, childhood, naturalness. The slogan «Working for your good» emphasizes quality and maintains a playful style.
The concept of the product line was developed based on the example of three positions: milk, cottage cheese and sour cream. The character brand - a hardworking bee adds warm emotions and trust. The new «striped» design leads to a common denominator for all products in the line. The packaging is free of unnecessary elements, large product names and color coding help customers easily find the product they want on the shelf.
