New “Optimplast”: rebranding of Belarusian manufacturer of household plastic products

Optimplast is a Belarusian manufacturer and supplier of household plastic products. A good quality, well-thought-out functionality and modern design of products with minimal identification.

AIM AND TASK

The development of a new brand concept. A new visual system.

SOLUTION

After conducting an audit of the competitive environment, the needs of the target audience and the status of the brand, the agency developed a new slogan and positioning for “Optimplast”.

The concept is reflected in the new visual system: the logo, cheerful color modules, soft contours support the idea of ​​lightness and comfort. The brand infographics tell about the use of products and facilitate the navigation. A series of photo shoots to create the image visuals and illustrations was held.