Nothing extra. Just "Smakata"

How can you transform a familiar candy into an object of desire? Our answer lies in minimalism and playful transparency.

Design Solution: We reimagined the role of the label. Instead of hiding the product behind illustrations, we made the product itself the main illustrator.

The exquisite texture of chocolate and cocoa is visible through the elegant oval windows, creating the effect of "living" packaging that changes depending on the light.


The minimalist layout and bright palette convey the idea of ​​lightness and pure ingredients.
Almonds, cashews, and hazelnuts have their own distinct colors, helping customers instantly find their favorite flavor.

Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yuliya Kostyukevich — Designer, Illustrator

Ekaterina Gordeeva — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director