Polymer Construction. Rebranding of the leader in the field of water supply and sanitation

Polymer Construction – center of complex engineering that develops, manufactures and implements modern water treatment and water purification systems.

In 20 years, the company has evolved from an equipment manufacturer to a turnkey engineering solutions provider, providing complete solutions worldwide.

Situation:

The current identity required a change. The brand element was not associated with the field of water treatment, it was necessary to bring it closer to the professional category.

Solution:

After the analytics phase, we refreshed the main logo and updated the visual system, creating a versatile branding toolkit for the necessary modern media. A drop of water, referring to the company's core value, became the key styling element. It was the basis for developing a corporate pattern in harmony with the logo.

Apart from the new visual system, topical messages were formulated and the tone of the brand communication was set.

The company's printing materials were also updated. The combination of the corporate green and blue color scheme, the rhythm of the style-forming elements and effective post-processing techniques reflects the businesslike, but at the same time open and dynamic character of the brand.

The catalog reflects the company's main slogan: "We don't sell equipment, we sell technology. The clear structure, clear infographics and succinct text quickly convey this message to the audience. The results of the company in numbers, a description of products and benefits of cooperation with Polymer Construction – all this is compactly presented on the pages of the catalog.

Especially for the exhibition was developed stand. Its design retained the integrity of perception through a single logic of layouts, and key messages tell about the benefits of the company.