Rebranding of the Belarusian Tradition trade mark

«Belarusian Tradition» is the flagship brand of Brest-based company «INKO-FUD», a brand that supports national traditions of sausage production.

The aim of the renovation was to increase the recognisability and visibility on the shelf.

It was important to add emotionality and expressiveness to the brand.

The new design strategy is based on the brand values: hospitable character, trust, friendship, generosity, taste.
The updated logo reflects the idea of the brand:
BELARUSIAN TRADITION IS A TRADITION OF GENEROSITY AND JOY.

The contrast of sunny orange and deep blue colour emphasizes the emotional character.

A separate toolkit describes recommendations on how to use all the elements of the new visual style and the principles of creating product packaging layouts.

In the future, the brand has WIDE PRODUCT BORDERS. 

The new design strategy is an ecosystem for creating multiple product lines under a single umbrella.










Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Veronika Nesteruk — Designer

Anna Meleshkina — Designer

Ekaterina Martinovich — Illustrator

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager

Konstantin Oleinik — Creative strategist