Santa Fresh. Development of a private label brand

The Santa chain is a large retail network in Belarus. The strong side of the network is its own production: cooking, various semi-finished products, confectionery and bakery products.

The Agency was faced with a large-scale challenge to create a own brand that would combine not only finished products, but also various semi-finished goods. 

The name of Santa Fresh is a direct reference to product quality and freshness.

We conducted a series of preliminary studies, selected visual techniques and tested various concepts in order to achieve the desired result together with the «Santa Rita» team.

For ease of selection, five food categories were selected: cooking, baking, desserts, meat and fish. Each of them has a label color.




Developed a common layout principle for all variety of products. 

Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yan Ignatovich — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director