Skippy Aqua Baby Wet Wipes Packaging Design

The Skippy brand portfolio has expanded with a new children’s line of wet wipes — Skippy AQUA.
Our goal was to strengthen the brand’s presence in the category through a design that boosts shelf and marketplace recognition, clearly communicates product benefits, and builds trust.

At the heart of the concept is an interactive, playful idea. The whale illustration on the packaging comes to life during use: pulling out a wipe creates the illusion of a water fountain. This adds emotion to the product experience and invites playful interaction. The playful mechanism creates a positive experience for both parents and children.



A clean blue background, friendly sea characters, and vibrant accents form a modern, light visual identity that highlights the product’s purpose. The packaging stands out among competitors while maintaining perfect readability of key product properties and ingredients.

Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yuliya Kostyukevich — Designer, Illustrator

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Anna Vasiukovich — Project manager

Timofey Begun, Head of E-Commerce at TDM Impex LLC:

“Working on this truly challenging project was very productive and engaging. The agency proposed cool and stylistically distinct ideas built on compelling concepts. After choosing our favorite, we successfully brought the idea to its final form thanks to our joint efforts and effective communication. The product design reached a whole new level after switching to the version developed by AVC. I especially want to highlight their conscientiousness and willingness to help with revisions even after the project was ‘closed.’”