Smakata: The Visual Code for the Perfect Breakfast

The agency was tasked with developing a packaging design for the Smakata line of peanut butter that would combine home comfort with modern quality standards.

Key Solutions:

Emotional Focus: The focal point was the food style — a delicious heart-shaped toast with peanut butter. This visual meta-message conveys self-care and caring for loved ones, transforming the product into a healthy snacking ritual.

Navigation logic: We've implemented a color-coding system for instant SKU identification. The rich orange for "Pyashchotnai" conveys the softness of the classic creamy texture, while the vibrant herbal green for "Khrustkai" emphasizes the natural flavor and the presence of crushed nuts.

Architecture of Trust: The vertical sealing strip serves as the final touch to the composition. It serves a dual purpose: technical verification of tampering and an image marker of the product's craftsmanship and premium quality.


Project team:

Ilya Pushkar — Art director

Irina Shebeko — Technical director

Yuliya Kostyukevich — Designer, Illustrator

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director