SOFTSWISS. Development of identity and brand book for a company working in the field of iGaming
Context and task:
SOFTSWISS is one of the strongest players in the information technology and iGaming services market. For the successful development of the brand, it was necessary to refresh and develop the visual style, describe all the changes in the new brand book of the company.
Solution:
After analyzing the segment, we refreshed the main logo and updated the logo system for all products, created a universal toolkit for branding the necessary modern media. An important style-forming element has become a corporate pattern referring to the dynamics and excitement characteristic of the gaming industry.
To build a strong, recognizable and consistent visual system, a detailed brand book was developed, which contains rules for the use of style elements, business documents and marketing materials.
“We would like to thank the AVC team for the implementation of a rather complex project. It was truly a team effort, where we combined agency expertise and a deep understanding of the industry from our side as a client. The synergy of the efforts made made it possible to obtain a high-quality working tool at the output for further successful work with the brand."
