Soviet sparkling wine "Golden": the depth of flavor and a festive mood

As part of the update of the portfolio of "Minsk plant of sparkling wines" AVC has redesigned the label of Soviet sparkling wine "Golden".

"Golden" is a high-class sparkling wine produced from natural wine of Pinot, Chardonnay, Aligote. The champagne has a clean, harmonious taste and a beautiful, long-lasting play of bubbles, created for people who appreciate quality and are open to new things.

The Agency had the task to create an actual image that will represent product and make "Golden" quality alternative in a number of Soviet champagne.

While creating a new design, it was decided to depart from the usual constructions of the "Soviet sparkling" label. Transparent label and a silhouette of a wine glass of Golden bubbles convey the characteristics and mood of the product. All the design elements come into play with light and broadcast the new brand code of the "Golden" — game, lightness, depth of impressions and festive mood.