Tea with a smile: the package of the tea “Free minute”
The “Karavan” which is a major tea and coffee distributor and producer in Belarus has brought to market its own tea brand in the economy segment.
Packaging design reflects the nature of the product - easy, friendly, democratic. The dial is a literal symbol of free minute. The story of a pleasant time while having a cup of tea is supported by a warm yellow background, smiles and emotional communication.
A simple and clear packaging in the tradition of the category helps the brand to occupy a tea niche firmly, promotes trust in a new product.