The beer and the cherry: a packaging design for a new Heineken product

The Heineken company in Belarus has brought to market a Radler novelty. Zlatý Bažant Radler Cherry is a light cherry-flavored beer cocktail. The branding agency AVC was engaged in label design and maintenance in print.

In the design it was important, on the one hand, to maintain continuity with existing products of the Radler line, on the other, to create a bright new product in the segment.