The star of the marmalade parties. Design development for the new Krasnyi Pishchevik brand

Krasnyi Pishchevik launched its own line of chewy candies based on carrageenan, a naturally occurring food additive.
We needed to design universal flow pack and group packaging for each flavor and flavor mix.

The solution:

The golden bee is a cool bee. Accentuate her awesomeness with a set of glasses, a gold microphone, and a mischievous smile.

So an ordinary tea party with candy turns into a karaoke battle of bombastic bright flavors: juicy raspberry, orange, duchesse and cherry.

Where the Golden Bee is real fun!









Project team:

Vlad Dolzhevsky — Art director

Irina Shebeko — Designer

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Ekaterina Martinovich — Illustrator