Theatre in your head: visual system for annual international forum of theatrical art «TEART 2017»

TASK

To develop visual system creative concept for annual international forum of theatrical art «TEART 2017» (Minsk, Belarus).

SOLUTION/IDEA

«TEART 2017» had included 19 plays across various innovative genres from eight countries around the globe. Forum had consisted of three sections: international program, Belarus open and «TEART School» that had included lections, meetings with directors, master-classes and other educational events.

The unique informational field that had been created from symbiosis between classics, experiments and innovations gave the audience an opportunity for self-improvement and internal growth. It is important to attract new viewers to the theatre.

Key message

THEATRE IN YOUR HEAD

Visualization (Key visual)

Free, emotional illustration and signalizing yellow color went side-by-side with the forum key message and was aimed at making the event noticeable for everyone that emotionally invested in theatre.