FRUDS. Design development for the subline.

FRUDS is an innovative smoothie without added sugar that is always on hand. A bright mix of natural fruits belongs to the category of smart food - the perfect snack on the road, office or after a workout.

Task:
proper organization of the updated product portfolio with an emphasis on new SKUs: imunо and energy.

Solution: 
The elegant black background and bright photo style on the one hand create a contrast emphasizing the mouthwatering foodzone, on the other hand visibly highlight the new flavors on the shelf. Color differentiation within the lineup makes it easy to find the right SKU, and icons emphasize the benefits of the products.
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Website: http://fruds.by/ 

Project team:

Vlad Dolzhevsky — Art director

Alexandra Atroshkina — Designer

Irina Shebeko — Designer

Anastasia Kavtaradze — Project manager

Olga Oleinik — Managing partner, Creative director

Natalya Elinskaya — Account director

Food shooting team:

Yuri Iluhin — photographer http://www.byphoto.by/ 

Natallia Tulup — food stylist https://www.behance.net/natalliafoodstylist  

Maria Boldyusova — retoucher https://www.instagram.com/mako.maryia/?utm_medium=copy_link 


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