«Mama svarila kompot». Complex development of AVC brand compotes from SlutskOne important macro trend today is the growing interest in natural products with a local attachment.
The word COMPOT in itself evokes the warmest memories of childhood, of a delicious and healthy homemade product. We intensify this association, because our berries and fruits ripened in Slutsk garden, and this region is full of magic and natural power.
Creating the design, we were inspired by the poetry of the garden, the talent of the people who work on this land. We imagined the mysterious creatures in Alena Kish's drawings (she is from these places) as guardians of the garden. So, in the design appeared wonderful bird-berries, which sing about worldly "mother's wisdom," ironically playing with phrases from folklore.
«Mama svarila kompot» is a drink from childhood, from Belarusian berries and fruits!
Vlad Dolzhevsky — Art director
Alexey Litvinovich — Designer
Irina Shebeko — Designer
Ilya Pushkar — Designer
Olga Oleinik — Managing partner, Creative director
Natalya Elinskaya — Account director
Anna Vasiukovich — Account manager
Anastasia Sokolovskaya — Copywriter
Ekaterina Martinovich — Illustrator