Sodruzhestvo. Development of event identityThe Sodruzhestvo is a creative platform for communication, exchange of experience and acquaintance of marketers, advertisers, HR and other specialists of the communication market of Belarus.
A place where it's easy to make new business contacts, learn about the latest innovations in the creative industry or just have a nice chat with colleagues.
Branding agency AVC, as a partner-participant, developed the event-identity-navigation.
Big Idea is a meet-and-greet in the company of positive spring kittens. The mischievous mustachioed friends on the posters help us find our way to the exhibition and add emotions. The "purring" vocabulary emphasizes the friendly nature of the event, eliminating associations with an overly serious, business meeting.
Follow the yellow kittens and get the benefit of professional communication!
We invite you to the summer meeting of the Sodruzhestvo, new acquaintances and a great mood are guaranteed!
Vlad Dolzhevsky — Art director
Ilya Pushkar — Designer
Anastasia Sokolovskaya — Copywriter
Anastasia Kavtaradze — Project manager
Olga Oleinik — Managing partner, Creative director